Marissa has over 10 years of experience across a variety of marketing strategies, including influencer marketing, brand marketing, experiential marketing, and events.
She started her career in San Francisco where she dedicated 5 years to a global beauty Brand, helping grow their brand awareness in the US via strategic brand partnerships and immersive destination trips and events. In this role, she led the planning for activations including one of LA’s first beauty brand pop-ups, an Influencer takeover of Richard Branson’s Necker Island, and an annual social contest turned IRL event where selected micro-influencers competed for the chance to win a brand contract and a grand prize of $50,000.
She then led the North America Athlete and Influencer team for a global activewear Brand. In this role, she juggled a high cadence of product launches, sales, activations, and events driving above market growth in sales and reach. Her knack for connection and strong interpersonal skills supported her success in this highly collaborative role, including talent relations, internal cross-functional partnership and management of a large team.
Marissa is motivated by creating with others. She loves to watch puzzle pieces land in place to create something impactful: whether a large consumer event, an intimate influencer trip, a product launch campaign, or even the way that she’s chosen to manage her teams. Marissa loves to nurture people’s genuine strengths and valuable contributions to craft the most meaningful outcome.
Areas of Impact:
Marissa has both experience in a full-time corporate environment and has also thrived in very autonomous freelance roles. If you want to learn more about how you or your organization could leverage any of the following services, please don’t hesitate to reach out!
INFLUENCER MARKETING:
General Consultation and Strategy Development, Creator List Generation, Budgeting, Negotiations, Relationship Management, Relationship Coaching, Brief Creation, Management of Content Deliverables, PR Send Development, Product Seeding Oversight, KPI tracking, and Campaign ROI.
EXPERIENTIAL MARKETING, DESTINATION PLANNING, & EVENTS:
General Consultation and Strategy Development, Branding and Cohesion, Venue Scouting, Vendor Outreach and Negotiations, Itinerary and Activity Concepting, Staffing, Gifting and Room Drops, Transportation, Budgeting and P&L impact assessment / ROI.
Word on the Street.
“Dedicated, intelligent, creative, and organized all come to mind when describing Marissa Johnson. Working with Marissa to adapt our brand’s message for consumer and influencer events has been vital in our success. She has constantly delivered above and beyond in all details while always staying in budget. Marissa is extremely collaborative and works so well with all types of vendors. If you are looking for a problem solver that won’t take no as an answer and gets the job done look no further, Marissa is your answer!”
— Benefit Cosmetics
“Working with Marissa Johnson has been a wonderful delight. Her outstanding organization helped so much with making the events flawless. Marissa lead a team of the most wonderful, hardworking and coordinated people I have had the pleasure to work with. From arrival to departure to all the events planned, everything ran smoothly and without a hiccup. The coordination of this group’s buy-out involved multiple days of rooms drops, full room conversions, multiple indoor/outdoor events and everything was coordinated with extreme precision and perfection. I would gladly work with Marissa and her team for any event or group that is presented to me in the future. It was truly a wonderful partnership that I hope to experience again!”
— Baker’s Cay Resort
A picture says a thousand words.
@marissamaej
