Leana Deeb’s Modesty Billboard

GYMSHARK

August 2023

In celebration of Gymshark’s “EVERY STRONG BELONGS” campaign and in partnership with Gymshark Athlete, Leana Deeb, we commissioned a UK-based artist to create our first “Modest Billboard”. The billboard was in celebration of Leana’s journey, bringing her closer to understanding herself, her health, and her faith.